We have great pleasure in presenting the first edition “Brand Management” written for students of UG courses. The subject matter is written in a simple and easily understandable language with sufficient support from real information.
The language of the book is simple and the coverage of various unit is exhaustive with examples. This work is prepared as a basic material for the learners to know fully about Brand Management. We have tried to make the book very useful for the students but still we will thankfully solicit and incorporate the suggestions of our readers. This title “Brand Management” provides them an opportunity to develop the skills necessary to meet the challenges.
Contents –
1. Introduction to Brand Management
2. Brand Awareness
3. Brand Extension
4. Brand Personality
5. Brand Equity
Solved Model Question Papers
Last Minute Revision (LMR)
