Business Analytics (Sem 4, BBA, NEP)

We have great pleasure in presenting First edition “Business Analytics” written for students of UG courses. The related matters are written in a simple and easily understandable.

This volume is an attempt to provide the students with thorough understanding of Business Analytics. We have presented the subject matter in a systematic manner with liberal use of charts and diagrams where ever necessary so as to make it interesting and sustain students’ interest.

Contents –

1. Introduction to Business Analytics
2. Role of Data in The Organization
3. Tools Used for Data Analytics
4. Database Orientation
5. Data Visualization Using Tableau
LAB