In today’s fast-paced and competitive business environment, business communication is not just a professional skill; it is a strategic asset. Whether interacting within an organisation, engaging with clients, managing teams, or representing a brand, the ability to communicate with clarity, confidence, and purpose is crucial for both individual and organisational success. Recognising the increasing importance of communication competence in the corporate sector, this book has been developed to satisfy the academic requirements of the Business Communication skills course outlined by Mumbai University, while also preparing students for real-world professional challenges.
This book ‘Business Communication Skills-II’ presents a balanced mix of conceptual understanding, practical applications, and skill-based activities. It encompasses essential topics such as organisational communication, business correspondence, presentation skills, group communication, and the emerging trends that are influencing the modern workplace. The content is structured to assist both beginners and advanced learners, ensuring a smooth transition from foundational concepts to more specialised communication practices.
This book aims to serve not only as a textbook but also as a practical guide for students pursuing management, commerce, media, and related disciplines under Mumbai University. It is our hope that the knowledge and skills acquired through this text will empower learners to communicate effectively, ethically, and professionally in every aspect of their careers.
Contents –
Module I: Group Communication
Interviews
Group Discussion
Meetings
Module II: Written Communication in Business
Written Communication in Business
Trade Letters
Sample Question Paper
Reference Books
