We have great pleasure in presenting First edition “Business Decision Analysis” written for students of UG courses. The related matters are written in a simple and easily understandable.
This volume is an attempt to pro vide the students with thorough understanding of Business Decision Analysis. We have presented the subject matter in a systematic manner with liberal use of charts and diagrams where ever necessary so as to make it interesting and sustain students’ interest.
Contents –
Module – 1 National Income Accounting
National Income:
Introduction
Definitions of National Income
Concepts of National Income
Gross Domestic Product
GDP at Factor Cost
Net Domestic Product
Nominal and Real GDP
GDP Deflator
Gross National Product
GNP at Market Prices
GNP at Factor Cost
Net National Product
NNP at Market Prices
NNP at Factor Cost
Domestic Income
Private Income
Personal Income
Disposable Income
Real Income
Per Capita Income.
Methods of Measuring National Income:
Product method
Income method
Expenditure method
Value-Added Method
Difficulties in Measuring National Income
Importance of National
Income Analysis
Problems on computation of National Income
Multiple Choice Questions
Review Questions
Module – 2 Managerial Economics
Managerial Economics:
Introduction
Definition of Managerial Economics
Nature of Managerial Economics
Scope of Managerial Economics
Theory of Firm
Objectives of Firms
Demand Analysis:
Meaning of Demand
Types of Demand
Determinants of Demand
Demand Function
Law of Demand
Demand Elasticity
Income Elasticity
Price Elasticity
Cross Elasticity
Demand forecasting:
Meaning of Demand Forecasting
Methods of Demand Forecasting
Problems of Demand Forecasting
Case studies
Behavioural Economics:
Introduction
Meaning of Behavioural Economics
Scope of Behavioural Economics
Applications of Behavioural Economics
Multiple Choice Questions
Review Questions
Module – 3 Theory of Consumer Behaviour
Utility:
Introduction
Meaning of Utility
Types of utility
Cardinal Utility Approach
Ordinal Utility Approach
Relationship between TU and MU
Law of Diminishing Marginal Utility
Indifference Curve and Budget Lines
Consumer Equilibrium
Problems on calculation of TU, MU and AU
Case Studies
Theory of consumer choice:
Revealed Preference Theory
Theory of Consumer Choice under Risk
Multiple Choice Questions
Review Questions
Module – 4 Production and Cost Analysis
Production Analysis:
Introduction
Production Function
Production Functions with One/Two Variables
Cobb Douglas Production Function
Marginal Rate of Technical Substitution
Isoquants and Isocosts
Returns to Scale and Returns to Factors
Economies of Scale
Revenue Functions:
Total Revenue
Average Revenue
Marginal Revenue
Break Even Analysis
Cost Analysis:
Cost concepts
Determinants of Cost
Cost-Output Relationship in the Short Run and Long Run
Short Run vs. Long Run Costs
Average Cost Curves
Problems on Cost Analysis
Multiple Choice Questions
Review Questions
Module – 5 Market Structure and Pricing Strategies
Market Structures:
Introduction
Meaning of Market Structures
Features of Market Structures
Types of different Competitive Situations
Price-Output Determination in Perfect Competition
Monopoly
Monopolistic Competition
Oligopoly
Pricing:
Meaning of Pricing
Pricing Philosophy
Determinants of Pricing
Price Discrimination
Types of Price Discrimination
Types of Pricing
Marginal cost Pricing
Target rate Pricing
Product line Pricing
Administered Pricing
Competitive Bidding
Dual Pricing
Transfer Pricing
Impact of Pricing on Business Decisions
Multiple Choice Questions
Review Questions