The book has been compiled with great care keeping in mind the competitiveness and the need of students to keep them updated with fast changing present day business environment. This book will help students to improve their inquisitiveness and urge for learning which has acted as the driving force behind this endeavour.
The book has been carefully categorised into multiple heads namely, company, milestones, advertisement, personality, in general and the inclusion of micro areas, like Kids, Maritime, Sports and Automobiles stands distinctive.
This book tries to share successful advertisements, the reason for its success and the personalities behind such advertisements and how they successfully differentiated the products they represented to create an interest into the science of advertising. The book takes a look at how business grew taking different route like mergers and acquisitions along the way sharing the path tread by successful business personalities.
This book provides an insight into different entrepreneurial ventures that captures the spirit of entrepreneurs which in turn should ignite young business minds. Being a book on business quiz, there will be certain areas which can change over a very small period of time perhaps even when the book goes to print, like, the largest and fastest as given in the book. The book just serves to guide students to look into such facets of management.
Contents :
Section-I
1. Company
2. Founder
3. Name
4. Brand
5. Product
6. Personality
7. Advertisement
8. Mergers and Acquisitions
9. Milestones
Section-II
10. Kids
11. Sports
12. Auto
13. Maritime
Section-III
14. Terms and Acronyms
15. Books
16. Slogan
17. Mascots
18. Logos
19. Company`s and Brand`s Logos
