This book on Communication Skills has been written based on the revised syllabus which gives you the opportunity to develop your Communication Skills and the four Language Learning skills of Listening, Speaking, Reading and Writing. It provides a comprehensive, integrated approach to the study and application of oral and written business communication to serve both student and professor.
Contents –
Unit – I
1. Seven Cs of Effective Communication
2. Nature and Scope of Communication
3. Non-verbal, Cross-cultural and Technology-enabled Communication
Unit – II
4. Business Writing, Business Correspondence and Instructions
5. Business Reports and Proposals, Careers and Resumes
6. Developing Oral Communication Skills for Business – I
Unit – III
7. Developing Oral Communication Skills for Business – II
8. Understanding Specific Communication Needs – I
Unit – IV
9. Corporate Communication
10. Persuasive Strategies in Business Communication
11. Ethics in Business Communication
12. Business Communication Aids
Unit – V
13. Presentation Process
References
