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Dictionary of Marketing

298.00650.00

SKU: f337e303d8ba Category:

This dictionary will cater to the needs to undergraduate and postgraduate marketing students, marketing administrators, planners, journalists, business managers and bankers.

This dictionary includes the terms pertaining to “Marketing” which are judiciously selected from authoritative sources. Entries are compact yet self-explanatory. Every effort has been made to keep the description of terms, accurate, clear and concise.

ISBN

Year of publication

2017

Edition

First

Pages

240

Book Code

Student Dollar Price

12

Library Dollar Price

26

Type

,

Author

Gagan Raj

Publisher

Himalaya pub