Digital Marketing (Sem 5, Bengaluru City Univ)

We have great pleasure in presenting First edition “Digital Marketing” written for students of UG courses. The related matters are written in a simple and easily understandable.

This volume is an attempt to provide the students with thorough understanding of Digital Marketing. We have presented the subject matter in a systematic manner with liberal use of charts and diagrams where ever necessary so as to make it interesting and sustain students’ interest.

Contents –

1: Introduction to Digital Marketing
2: Search Engine Optimization (SEO)
3: Search Engine Marketing (SEM)
4: Conversions
5: Social Media Marketing and Measurements