Encyclopaedia of Mass Communication (Set of 3 Volumes)

This work, a research based effort should be a good source for students and general readers concerned.

In today`s global world, Mass Communication is a vital part of our life. Mass communication means a lot of people, talking on telephone, sending and receiving e-mail, writing and receiving letters. Interestingly, unit very recently the accepted meaning of the term; mass communication did not describe mass communication, as communication taking place on a mass scale. What was, and still is, more often termed as mass communication, is the communication that happens by means of movies, big daily newspapers and broadcasts-the creation and mass distribution of information and entertainment. However, times and technology have changed. Beginning around 1990, when internet usage began to migrate from scientific communication on a mass scale expanded dramatically. Suddenly, it became possible to post an e-mail to an address, anywhere in the world. The latest changes in technology are far more significant than people, including members of the media and media to have theorists, generally recognize. In a sense, these changes expose the warning to have an awareness of the inadequacy of the mass communication system at a particular stage in its evolution.