Indian marketers today are excited and are facing challenges because of technology intensive, hyper competitive global business environment prevailing in the country. Their challenge is to take sound marketing decision in a complex environment. The student community who are interested in marketing career will also face the same challenges. These may be in a more complex situation, as it takes time for them to enter into career. This title “Entrepreneurship” provides them an opportunity to develop the skills necessary to meet the challenges.
Though this basic work on theories, concepts and principles of marketing, students are promote in this work to assume the role of marketing executivies. Graded questions are also given at the end of each chapter for self-study and better understanding of the theme of this title.
Contents –
Module 1 : Entrepreneurship
Module 2 : Setting Up a Small Business Enterprise
Module 3 : Institutions Supporting Business Enterprises
Module 4 : Government of India / State Government Schemes
