We have great pleasure in presenting First edition “Event Management” written for students of UG courses. The related matters are written in a simple and easily understandable.
This volume is an attempt to provide the students with thorough understanding of Event Management. We have presented the subject matter in a systematic manner with liberal use of charts and diagrams where ever necessary so as to make it interesting and sustain students’ interest.
Contents –
Module – 1 Introduction to Event Management
Introduction
Meaning of Event
Definition of Event
Event Management
Meaning of Event Management
Definition of Event Management
Objectives of Event Management
Types of Events
Educational Events
Corporate Events
Social Events
Cultural Events
Political Events
Sports Events
Exhibitions Events
Importance of Event Management
Scope of Event Management
Functions of Event Management
Principles of Event Management
Skills and Qualities of an Event Manager
Event Committee
Structure of Event Committee
Review Questions
Module – 2 Event Planning, Budgeting & Managing Team
Introduction
Meaning of Event Planning
Steps in Event Planning
Setting Objectives
Defining Target Audience
Site Selection
Venue Management
Budgeting
Sponsorship
Risk Management
Legal Considerations
Permissions
Licenses
Contracts
Team Building & Managing Team
Concept of Team Building & Managing Team
Nature of Team Building & Managing Team
Approaches of Team Building & Managing Team
Practices of Team Building & Managing Team
Review Questions
Module – 3 Event Marketing and Advertising
Introduction
Nature of Event Marketing
Process of Event Marketing
Image Building
Branding
Advertising
Publicity Relations
Public Relations
Campaigning & Canvassing
Merchandising
Media Invitations
Press Releases
TV
Radio
Promotional Tools
Flyers
Posters
Invitations
Website
Newsletters
Social Media
Review Questions
Module – 4 Event Execution and Reporting
Introduction
Preparing an Event Schedule
Steps in Organizing an Event
Assigning Responsibility
Event Safety and Security
Conducting the Event
Checklist (Pre, during and post event)
Communication
Channels of Communications for different Types of Events
Reporting an Event
Review Questions
Module – 5 Emerging Trends and Career Opportunities in Event Management
Emerging Trends in Event Management
Green Event Management
Sustainable Event Management
Virtual Event Management
Hybrid Event Management
Micro Events
Niche Events
Immersive Events (Virtual Reality & Metaverse)
Event Management & AI
Career Opportunities in Event Management
Review Questions
Skill Development Activities
