It gives me great pleasure to present the First Edition of the book on Field Sales Management- II to the students of Bachelor of Commerce. This book is written on the lines of the Revised syllabus prescribed by the University of Mumbai and contains field examples, figures, tables and questions as per new question paper pattern.
Contents –
1.Sales Planning
2.Sales Call Planning and Implementation
3.Sales Forecasting
4.Sales Territory Management
5.Sales Budget and Sales Target
6.Sales Control
7.Ethical and Legal Issues in Sales Management
8.Use of Technology in Sales Management
9.Relationship Selling
10.Challenges in Sales Management
Reference Books on Field Sales Management