An Introduction to Fundamentals of Mass Communication is written to emphasize Journalism and Mass Communication.
Today’s students are immersed in Media technology. They live in a world of smartphones, video games, i-Pods, laptops, Facebook, Twitter, Foursquare, and more. They fully know that new technology will keep developing in the future but these students often lack an historical perspective on Mass Communication, Mass Media and Media Technology. They also lack knowledge of the social, political and economic forces that shape Mass Media.
This student-centric text is not just for basic knowledge but for information for all those who are interested in keeping themselves acquainted with the latest trends and developments in this area of study, that can help them understand, comprehend, appreciate, anticipate, shape and control Mass Communication and Media Technology.
My goal is to provide a textbook that will support and complement teaching of this course and equally support an engaging and interesting course experience for students that will show them the powerful social, political and economic forces that will affect the future of Mass Media technology, and also challenge students to do their part in shaping that future.
The book provides detailed outline on each unit comprehensively covering all aspects of Mass Communication – need, forms, functions and barriers; theories and models; impact and influence of mass media and mass communicators; growth of new media and social media and overall impact of mass media on the society.
Contents –
1. Introduction and Overview
2. History of Mass Communication
3. Major Forms of Mass Media
4. Impact of Mass Media on Society
5. The New Media and Media Convergence
Question Bank
Timeline
References
