The Indian Retail sector is going through a Transformation and this emerging market is witnessing a significant change in its growth and investment pattern. Consumer dynamics in India is also changing and forcing the retailers to formulate their strategies in such a way that it should deliver the exact expected value to the customer. Indian Retailing with the current market size of US $330 billion and having expected grow up to US $637 billion by 2015 have emerged as second largest source of employment after agriculture. Keeping in mind the increasing importance and huge employment opportunities available in Retail sector, almost all B-Schools in India have incorporated `Retailing Management` as a specialization subject in their course curricula at PG level. This book aims at the students of Retailing Management both at MBA level (PGDM) and for certification courses and provides concrete and practical knowledge about the subject in a comprehensive and lucid manner.
| Book Content of Fundamentals of Retailing | |
| Part-I 1. Nature of Retailing 2. Theories and Models of Retail Part-II 3. Understanding Customer and Consumer Decision Making Process 4. Retail Strategic Planning and Operation Management Part-III 5. Merchandise Planning, Retail Communication and HR Practices in Process and Implications 6. CRMR – Customer Relationship Management in Retail Part-IV 7. Supply Chain Management in Retail 8. Rural Retailing: Serving Rural and Urban People 9. Mall Management: Mall Culture vs. Maul Culture CSR and Retail 10. Emerging Trends in Retailing 11. Research Findings (Research Papers on Relationship) Cases Questions and Answers |
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