Fundamentals of Start Up (Sem 1, BCom Mumbai Univ)

We have great pleasure in presenting First edition “Fundamentals of Start Up” written for students of UG courses. The related matters are written in a simple and easily understandable.

This volume is an attempt to provide the students with thorough understanding of Fundamentals of Start Up. We have presented the subject matter in a systematic manner with liberal use of charts and diagrams where ever necessary so as to make it interesting and sustain students’ interest.

Contents –

Module – 1 Start-up Opportunities
Introduction
The New Industrial Revolution
The Big Idea
Generate Ideas with Brainstorming
Business Start-up
Ideation
Venture Choices
The Rise of the Start-up Economy
The Six Forces of Change
The Start-up Equation
The Entrepreneurial Ecosystem
Entrepreneurship in India
Government Initiatives
Case Study
Points to Remember
Fill in the Blank
True or False
Multiple Choice Questions (MCQ)
Review Questions

Module – 2 Start-up Capital Requirements and Legal Environment
Introduction
Identifying Startup Capital Resource Requirements
Constructing a Process Map
Approval for New Ventures
Funding Strategies with Bootstrapping
Crowd Funding
Preparation of Startup Project Report
Case Study
Points to Remember
Fill in the Blank
True or False
Multiple Choice Questions (MCQ)
Review Questions