We have great pleasure in presenting First edition “Innovation and Design Thinking” written for students of PG courses. The related matters are written in a simple and easily understandable.
This volume is an attempt to provide the students with thorough understanding of Innovation and Design Thinking. We have presented the subject matter in a systematic manner with liberal use of charts and diagrams where ever necessary so as to make it interesting and sustain students’ interest.
Contents –
Module – 1 Design Thinking as a Solution
Introduction
Design Thinking as a Solution
The Value of Design Thinking
A Look at the History of Design Thinking
A Look at the History of Design Thinking
Four Core Principles of Successful Innovation
A Model of the Design Innovation Process
Seven Modes of the Design Innovation Process
Understanding Methods
Multiple Choice Question (MCQs)
Review Questions
Module – 2 Sense Intent
Introduction
Sense Intent
Mindsets
Sensing Changing Conditions
Seeing Overviews
Foreseeing Trends
Reframing Problems
Forming an Intent, Sense Intent
Methods
Buzz Reports
Popular Media Scan
Key Facts, Innovation Sourcebook
Trends Expert Interview
Keyword Bibliometrics
Ten Types of Innovation Framework
Innovation Landscape
Trends Matrix
Convergence Map
From To Exploration
Initial Opportunity Map
Offering-Activity-Culture Map
Intent Statement
Know Context
Mindsets
Knowing Context History
Understanding Frontiers
Seeing System Overviews
Understanding Stakeholders
Using Mental Models
Know Context
Methods
Contextual Research Plan
Popular Media Search
Publications Research
Eras Map, Innovation Evolution Map
Financial Profile
Analogous Models
Competitors-Complementors Map
Ten Types of Innovation Diagnostics
Industry Diagnostics
SWOT Analysis
Subject Matter Experts Interview
Interest Groups Discussion
Multiple Choice Question (MCQs)
Review questions
Module – 3 Know People
Introduction
Know People
Mindsets
Observing Everything
Building Empathy
Immersing in Daily Life
Listening Openly
Looking for Problems and Needs
Know People
Methods
Research Participant Map
Research Planning Survey
User Research Plan
Five Human Factors, POEMS
Field Visit
Video Ethnography
Ethnographic Interview
User Pictures Interview
Cultural Artifacts
Image Sorting
Experience Simulation
Field Activity
Remote Research
User Observations Database
Case studies in industries such as technology
Healthcare
Education
Multiple Choice Question (MCQs)
Review questions
Module – 4 Frame Insights
Introduction
Frame Insights
Mindsets
Exploring Systems
Looking for Patterns
Constructing Overviews
Identifying Opportunities
Developing Guiding Principles
Frame Insights
Methods
Observations to Insights
Insights Sorting
User Observation Database Queries
User Response Analysis
ERAF Systems Diagram
Descriptive Value Web
Entities Position Map
Venn Diagramming
Tree/Semi-Lattice Diagramming
Symmetric Clustering Matrix
Asymmetric Clustering Matrix
Activity Network
Insights Clustering Matrix
Semantic Profile
User Groups Definition
Compelling Experience Map
User Journey Map
Summary Framework
Design Principles Generation
Analysis Workshop
Multiple Choice Question (MCQs)
Review questions
Module – 5 Explore Concepts
Introduction
Explore Concepts
Challenging Assumptions
Standing in the Future
Exploring Concepts at the Fringes
Seeking Added Value
Narrating Stories about the Future
Explore Concepts
Methods
Principles to Opportunities
Opportunity Mind Map
Value Hypothesis
Persona Definition
Ideation Session
Concept-Generating Matrix
Concept Metaphors and Analogies
Role-Play Ideation
Ideation Game
Puppet Scenario
Behavioral Prototype
Concept Prototype
Concept Sketch
Concept Scenarios
Concept Sorting
Concept Grouping Matrix
Concept Catalog
Multiple Choice Question (MCQs)
Review questions
Module – 6 Frame Solutions
Introduction
Frame Solutions
Mindsets
Conceiving Holistic Solutions
Conceiving Options
Making Value Judgments
Envisioning Scenarios
Structuring Solutions
Frame solutions
Methods
Morphological Synthesis
Concept Evaluation
Prescriptive Value Web
Concept-Linking Map
Foresight Scenario
Solution Diagramming
Solution Storyboard
Solution Enactment
Solution Prototype
Solution Evaluation
Solution Roadmap
Solution Database
Synthesis Workshop
Realize Offerings
Mindsets
Reiterating Prototypes
Evaluating in Reality
Defining Strategies
Implementing in Reality
Communicating Vision
Realize Offerings:
Methods
Strategy Roadmap
Platform Plan
Strategy Plan Workshop
Pilot Development and Testing
Implementation Plan
Competencies Plan
Team Formation Plan
Vision Statement
Innovation Brief
Multiple Choice Question (MCQs)
Review Questions
