Business decision in general and strategies in particular are influenced by the business environment – those external factors like the economic, political / regulatory, social / demographic, technological and natural factors which make up the opportunities for and threats to business. That formulation of strategy is some times defined as establishing a proper firm-environment fit highlights the importance to Management of a through understanding of the business environment. With the progressive liberalisation and surging globalisation, business environment is increasingly becoming international in several dimensions even for local firms.
This book by a renowned author, acclaimed for the succinct treatment of the subject and lucid style, covers the syllabi of International Business Environment and Management / International Business Environment of the MBA / MIB courses as per the UGC Model Curriculum. The analytical approach and a number of boxes, figures and tables make this book very plausible, informative, interesting and insightful. The text is supplemented with a number of Cases which are ideal for self exploration as well as group discussion.
Contents :
1. International Business and Its Environment
2. International Economic Cooperation and Agreements
3. International Economic Institutions
4. International Trade and Investment Theories
5. International Trade and Payments
6. International Investment
7. Multinational Corporations
8. Global Competitiveness
9. International Operations Management
10. International Monetary System and Foreign Exchange Market
11. Globalisation
Cases
