We have great pleasure in presenting the first edition “International Business Environment” written for students of UG and PG courses. The subjects matter is written in a simple and easily understandable language with sufficient support from real information.
The language of the book is simple and the coverage of various unit is exhaustive with examples. This work is prepared as a basic material for the learners to know fully about International Business Environment. We have tried to make the book very useful for the students but still we will thankfully solicit and incorporate the suggestions of our readers. The title “International Business Environment” provides them an opportunity to develop the skills necessary to meet the challenges.
This is an attempt to provide the students with through understanding of Practicals on International Business Environment concepts. In writing this book we have benefited immensely from the studies of a number of books and the articles written by scholars spread over diversely.
Contents –
1. International Business & Environment
2. Introduction to Economic Environment
3. International Economic Environment
4. International Trade and Investment Environment
5. Multi National Corporation
6. Social Responsibilities and Ethics
