In the modern business landscape, where change is constant and competition is intense, the ability to make data-driven decisions has become a cornerstone of success. Business Analytics, an innovative blend of technology, statistical analysis, and strategic thinking, enables organisations to uncover insights, predict trends, and make informed decisions that drive growth and efficiency.
This book, Introduction to Business Analytics, provides readers with a comprehensive understanding of key analytical concepts and their practical applications. It begins with Descriptive Analytics for analysing past performance, progresses to Predictive Analytics for forecasting future outcomes, and introduces Prescriptive Analytics to recommend optimal decision-making strategies. Additionally, the book covers R-Programming, enabling readers to manage data and perform advanced analytics effectively.
Contents –
Unit ‒ I Introduction to Business Analytics
Unit ‒ II Descriptive Analytics
Unit ‒ III Predictive Analytics
Unit ‒ IV Prescriptive Analytics
Unit ‒ V Programming Using ‘R’
Question Papers