Market Analysis for Business Decisions (Sem 1, BBA Bengaluru City Univ)

We have great pleasure in presenting First edition “Market Analysis for Business Decisions” written for students of UG courses. The related matters are written in a simple and easily understandable.

This volume is an attempt to pro vide the students with thorough understanding of Market Analysis for Business Decisions. We have presented the subject matter in a systematic manner with liberal use of charts and diagrams where ever necessary so as to make it interesting and sustain students’ interest.

Contents –

Module – 1 Foundations of Market Analysis
Introduction
The Problem of Scarcity
Meaning of Scarcity
Factors of Production
Economics
Definition of Economics
Nature of Economics
Scope of Economics
Micro and Macro Economics
Microeconomics
Meaning of Microeconomics
Objectives of Microeconomics
Microeconomic Issues in Business
Production Possibility Curve
Opportunity Cost
Macro Economics
Meaning of Macroeconomics
Objectives of Macroeconomics
Macroeconomic Issues in Business
Circular Flow of Goods and Incomes
Review Questions

Module – 2 Mechanics of price Determination
Introduction
Demand
Meaning of Demand
Determinants of Demand
The Law of Demand
Elasticity of Demand
Price Elasticity
Income Elasticity
Cross Elasticity
Consumer Behaviour
Demand Forecasting
Supply
Meaning of Supply
Determinants of Supply
Law of Supply
Elasticity of Supply
Equilibrium
Production
Meaning of Production
Factors of Production
Laws of Production of Variable Proportion
Laws of Returns to Scale
Cost of Production
Concept of Costs
Short-run Costs
Long-run Costs
Average Costs
Marginal Costs
Total Costs
Fixed Costs
Variable Costs
Review Questions

Module – 3 Market Structures
Introduction
Meaning of Market Structure
Factors influencing Market Structure
Perfect Competition
Duopoly
Meaning of Duopoly
Features of Duopoly
Oligopoly
Meaning of Oligopoly
Features of Oligopoly
Monopoly
Meaning of Monopoly
Features of Monopoly
Monopolistic Competition
Meaning of Monopolistic Competition
Features of Monopolistic Competition
Review Questions

Module – 4 National Income
Introduction
Meaning of National Income
Methods of Estimating National Income
Expenditure Method
Income Received Approach
Production Method
Value Added or Net Product Method
Other Measures of National Income
GDPP GNP
NNP
Personal Income
Personal Disposable Income
Per Capita Income
Trends in GDP of India
Review Questions

Module – 5 Indian Economy and Business Development
Introduction
Major Features of Indian Economy Post-independence
Economic Reforms since 1991
NITI Aayog
Structure of NITI Aayog
Functions of NITI Aayog
Business Analysis Models
PESTEL (Political, Economic, Societal, Technological,
Environmental and Legal)
VUCAFU Analyses
(Volatility, Uncertainty, Complexity, Ambiguity,
Fear of Unknown and Unprecedentedness)
Review Questions

Skill Development Activities