Marketing

G. Sudarsana Reddy is Professor of Management at Seshadripuram Institute of Management and Studies, Bengaluru. He is an MBA, M.Com, MFM, and Ph.D. He has been teaching Postgraduate Subjects for the last eleven years in the areas of Financial Management, International Financial Management, Project Appraisal and Finance, Security Analysis and Portfolio Management, and Financial Institutions and Markets. He has published five books - "Essentials of Financial Management, Advanced Financial Management, Financial Management: Principles and Practice; Financial Management and Strategic Management." He coauthored eight books - "Strategic Management : Text and Cases; Management and Behavioural Process; Management and Organisational Behaviour; Business Environment for Strategic Management; Business Law; Production and Operations Management; Organisational Behaviour; and Business Environment." He has published more than 50 research papers in the journals of all-India repute. He has also presented more than 25 papers in the national and international seminars.

Prof. H.R. Ramanath, M.Com, MBA, M.Phil, (Ph.D.) is working as Professor of Management at Post Graduate Centre for Management Studies of Surana College Bangalore. Prior to this assignment, he has served in Manufacturing and IT industries for ten years. Very young and bright scholar, Prof. H.R. Ramanath has twelve books to his credit on Commerce and Management and a teacher par excellence.

Prof. H.R. Appannaiah, is an erudite scholar and a prolific writer. He has promoted educational institutions and has a teaching experience of over 50 years, serving in the capacity of professor, principal and the director of postgraduate center. He has widely traveled abroad and has presented many research papers in national and international conferences. He has authored over 90 titles on Commerce and Management subjects, catering to the needs of graduate and postgraduate studies in Commerce and Management. He is a member of Federation of Chambers of Commerce and Industry in Karnataka and has served as Chairman of Business Education Committee, besides being the member of International Trade Committee, IT Committee and Tourism Committee. He has founded Federation of Teachers` Councils of Commerce and Management in Karnataka to revamp business education. As a Founder President, he has contributed to give a new turn to business education in Karnataka. At the instance of the Federation, Government of Karnataka appointed a high-powered committee to restructure business education in Karnataka for which he was appointed as a member. His contribution to commerce and management literature in KANADA (state language) is immeasurable. Glossary of business concepts in Kannada covering over 4,000 concepts on Finance, Marketing, HRM and Accounting authored by him is an academic marvel. This work is acclaimed as a classic literature of its own kind on Commerce and Management in Kannada. Tumkur University has conferred on Prof. H.R. Appannaiah, Doctor of Letters for his thesis on business education. Considering his contribution to business education, Tumkur University (Karnataka) has honored him by conferring "Honorary Professor of Management".