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Marketing Management (Anna Univ)

220.001,250.00

SKU: d3606c498d18 Category:

We have great pleasure in presenting the first edition “Marketing Management” written for students of PG courses. The subject matter is writen in a simple and easily understandable language with sufficient support from real business world information.

The language of the book is simle and the coverage of various unit is exhaustive with examples. This work is prepared as a basic material for the learners to know fully about marketing management. We have tried to make the book very useful for the students but still we will thankfully solicit and incorporate the suggestions of our readers. This title “Marketing Management” provides them and opportunity to develop the skills necessary to meet the challenges.

 

Contents –

1. Introduction
2. Marketing Strategy
3. Marketing Mix Decisions
4. Buyer Behaviour
5. Marketing Research & Trends In Marketing

ISBN

Edition

First

Year of publication

2018

Pages

254

Weight

318 (In Grams)

Student Dollar Price

9

Library Dollar Price

50

Type

,

Author

D. Nidhyananth,

Dr. C. Swarnalatha,

K. Premkumar,

M.Vidhya,

N. Eswaran,

R. Thiyagu,

Sai Kumari V.

Publisher

Himalaya pub