We have great pleasure in presenting the first edition “Marketing Management” written for students of UG courses. The subject matter is written in a simple and easily understandable language with sufficient support from real information.
The language of the book is very simple and the coverage of various unit is exhaustive with examples. This work is prepared as a basic material for the learners to know fully about Marketing Management. We have tried to make the book very useful for the students but still we thankfully solicit and incorporate the suggestions of our readers. This title “Marketing Management” provides them as opportunity to develop the skills necessary to meet the challenges.
This is an attempt to provide the students with thorough understanding of Practicals on Marketing Management concepts. In writing this book we have benefited immensely from the studies of a number of books and the articles written by scholars spread over diversely.
Contents –
1. Modern Concept of Marketing
2. Product Planning and Policy
3. Pricing Products
4. Channel Management
5. Marketing Channel
Solved Model Question Papers
Last Minute Revision (LMR)
