We have great pleasure in presenting First edition “Marketing Management” written for students of UG courses. The related matters are written in a simple and easily understandable.
The volume is an attempt to provide the students with thorough understanding of Marketing Management. We have presented the subject matter in a systematic manner with liberal use of charts and diagrams where ever necessary so as to make it interesting and sustain students interest.
Contents –
1. Fundamentals of Marketing
2. Marketing Mix and Legal Aspects of Marketing
3. Consumer Behaviour
4. Marketing Strategies
5. Market Research and Innovations
