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Marketing of Industrial Goods

198.00

SKU: 927db14b881b Category:

This book is drafted in accordance with the syllabus of Marketing of Industrial Goods of the BBM course of Bangalore University. Care has has been taken to explain the subject matter in a simple and lucid language. A number of illustrative diagrams and tables are provided to make the understanding of the subject easy.

Book Content of Marketing of Industrial Goods
  • An Overview of Industrial Marketing
  • The Demand for Industrial Products
  • The Industrial Customer
  • The Purchase System
  • Marketing Intelligence
  • Marketing Strategy
  1. Performance Standards and Instruments of Control
Student Dollar Price

8

Library Dollar Price
Pages

212

Edition

Fourth

Year of publication

2017

Weight

204

Type

Author

Dr. Francis Cherunilam

Publisher

Himalaya pub