Principles of Management (Sem 1, BBA Bengaluru City Univ)

We have great pleasure in presenting First edition “Principles of Management” written for students of UG courses. The related matters are written in a simple and easily understandable.

This volume is an attempt to pro vide the students with thorough understanding of Principles of Management. We have presented the subject matter in a systematic manner with liberal use of charts and diagrams where ever necessary so as to make it interesting and sustain students’ interest.

Contents –

Module – 1 Nature and Functions of Management
Introduction
Management
Meaning of Management
Definition of Management
Features of Management
Importance of Management
Functions of Management
Levels of Management
Management as a Science
Art and Profession
Management and Administration
Review Questions

Module – 2 Planning
Introduction
Planning
Meaning of Planning
Features of Planning
Importance of Planning
Steps in Planning Process
Types of Planning
Strategic Planning
Administrative Planning
Operational Planning
Contingent Planning
Barriers to Effective Planning
Measures to Make Planning Effective
Review Questions

Module – 3 Organising and Organisation Structure
Introduction
Organizing Process
Concept of Organization
As an Entity
As Group of People
As a Structure, as a Process
Principles of Organizing
Organizational Structure
Formal Organizational Structure
Meaning of Formal Organizational Structure
Types of Formal Organizational Structure
Line Organization Structure
Line and Staff Organization Structure
Functional Organization Structure
Project Organization Structure
Matrix and Virtual Organization Structure
Informal Organization Structure
Meaning of Informal Organization
Characteristics of Informal Organization
Importance of Informal Organization
Limitations of Informal Organization
Difference between Formal and Informal Organization
Factors influencing the Organization Structure
Review Questions

Module – 4 Direction
Introduction
Direction
Meaning of Directing
Importance of Directing
Principles of Directing
Motivation
Concept of Motivation
Importance of Motivation
Features of Motivation
Motivational Theories
Maslow’s Need Hierarchy Theory
Herzberg’s Hygiene Theory
McGregor’s Theory X and Theory Y
Leadership
Meaning of Leadership
Leadership Styles
Autocratic Leadership
Democratic Leadership
Participative Leadership
FreeReign Leadership
Benevolent Leadership
Transformational Leadership
Communication
Meaning of Communication
Communication Process
Types of Communication Process
Barriers to Communication
Measures to Overcome the Barriers in Communication
Review Questions

Module – 5 Coordination and Controlling
Introduction
Coordination
Meaning of Coordination
Need of Coordination
Requisites for Effective Co-ordination
Controlling
Meaning of Controlling
Importance of Controlling
Control Process
Essentials of an Effective Control System
Control Techniques
PERT
Meaning of PERT
Uses of PERT
CPM
Meaning of CPM
Uses of CPM
Review Questions

Skill Development Activities