This text Book, Principles of Marketing, is prepared for B.Com and BBA Students of Kuvempu University, Shivamogga and Davangere University, Davangere.It is prepared in accordance with the latest National Education Policy (NEP) Syllabus and CBCS Syllabus.
Though this basic work on theories, concepts and principles of marketing, students are promote in this work to assume the role of marketing executives. Graded questions also given at the end of each chapter for self study and better understanding of the theme of the title.
We do not claim any originality in the subject- matter of this book We have drawn immense materials from many standard books on this subject. Yet, this book is original in the exposition and presentation of subject matter. The subject matter has been dealt with exhaustively and in very simple language.
Contents –
1. Introduction
2. Consumer Behaviour and Market Segmentation
3. Product and Pricing
4. Promotion and Distribution
5. Recent Development in Marketing
