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Principles of Marketing (Sem 1, NEP)

225.00

SKU: 3789a05fc3f0 Category:

We have great pleasure in presenting First edition “Principles of Marketing” written for students of UG courses. The related matters are written in a simple and easily understandable.

This volume is an attempt to provide the students with thorough understanding of Principles of Marketing. We have presented the subject matter in a systematic manner with liberal use of charts and diagrams where ever necessary so as to make it interesting and sustain students interest.

 

Contents –

1. Introduction to Marketing
2. Consumer Behavior and Market Segmentation
3. Product and Pricing
4. Promotion and Distribution
5. Recent Developments in Marketing
Last Minute Revision (LMR)

ISBN

Student Dollar Price

9

Library Dollar Price
Pages

194

Edition

First

Year of publication

2021

Weight

266

Type

Author

Dr. H. Ramakrishna,

Dr. Shiveshankar,

Dr. Venkatanarayana Miriyam

Publisher

Himalaya pub