We have great pleasure in presenting the first edition “Research Methodology” written for students of PG courses. The subject matter is written in a simple and easily understandable language with sufficient support from real business world information.
The language of the book is simple and the coverage of various unit is exhaustive with examples. This work is prepared as a basic material for the learners to know fully about advance research methodology. We have tried to make the book very useful for the students but still we will thakfully solicit and incorporate the suggestions of our readers. This title “Research Methodology” provides them an opportuniy to develop the skills necessary to meet the challenges.
This is an attempt to provide the students with thorough understanding of research methodology concepts. In writing this book we have benefited immensely from the studies of a number of books and the articles written by scholars spred over diversely.
Contents –
1. Business Research
2. Research Methodology
3. Data Analysis and Interpretation
4. Research Writing
