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Soft Skills for Business (Sem 4, BBA Bangalore Univ)

275.00

In today’s competitive and fast-paced business environment, technical knowledge alone is not sufficient for professional success. The ability to communicate clearly, write effectively, present ideas confidently, and interact constructively with diverse stakeholders has become an essential requirement for students and professionals alike. Soft Skills for Business is designed to equip learners with these critical competencies, enabling them to perform effectively in academic, professional, and organizational settings.

This book has been carefully developed in accordance with the BBA., 4th Semester, SEP syllabus of Bangalore University. It offers a comprehensive and structured approach to understanding business communication and professional skills, with a strong emphasis on practical application. The content bridges the gap between theory and practice, helping students develop the communication confidence and workplace readiness expected in modern organizations.

Module 1: Foundations of Business Communication introduces the fundamental concepts of communication, including its meaning and various forms such as verbal, nonverbal, and written communication. It explains formal and informal communication channels, common barriers to effective communication, and essential office communication tools. The module also familiarizes learners with circulars, memos, email etiquette, and the distinction between professional and personal communication, providing a strong foundation for effective workplace interaction.

Module 2: Professional Writing focuses on developing clear, concise, and professional written communication skills. It covers the formats and drafting of formal business letters such as enquiry letters, order letters, complaint and recovery letters, promotional and sales letters, along with appropriate replies. The module also provides detailed guidance on writing effective professional emails, explaining their structure, best practices, and the differences between well-drafted and poorly structured emails.

Module 3: Career Skills prepares students for professional growth and workplace responsibilities. It includes resume writing essentials, different resume formats, cover letter components, and practical aspects of meeting management such as agenda preparation, minutes writing, and action reports. Case studies of effective business documents help learners understand real-world applications and best practices.

Module 4: Public Speaking & Negotiation develops interpersonal and presentation skills essential for leadership and teamwork. This module addresses public speaking and overcoming stage fear, negotiation principles and tactics, interpersonal and cross-cultural communication, and the importance of feedback. Mock negotiations and communication assessment enable students to evaluate and improve their communication effectiveness.

Contents –

MODULE 1 FOUNDATIONS OF BUSINESS COMMUNICATION
Communication meaning – Types of communication (verbal-nonverbal-written) – Formal vs informal communication – Barriers to communication – Office communication tools – Circulars and memos – Samples and templates – Email etiquette basics – Professional vs personal communication.

MODULE 2 PROFESSIONAL WRITING
Introduction – Format of Formal Letters -Letters of Enquiry with Sample -Order Letters – Letters of Complaint -Reply to Letter of Complaint Promotional Letters -Sales Letters – Recovery Letters. Introduction -Format – Anatomy of a good e-mail – Value Points for writing good e-mails – Writing an effective e-mail – – Difference between a well drafted and poorly structured e-mail.

MODULE 3 CAREER SKILLS
Resume writing essentials – Chronological format – Functional format – Cover letter components – Meeting management – Agenda preparation – Minutes writing – Action reports – Case studies of effective documents.

MODULE 4 PUBLIC SPEAKING & NEGOTIATION
Public speaking and overcoming stage fear, negotiation skills- its principles and tactics, interpersonal communication in teams, cross cultural communication, mock negotiation and feedback, communication assessment and review.

ISBN

Year of Publication

2026

Edition

Pages

Weight

266 (In Grams)

Book Code

Student Dollar Price

11

Type

Author

H.A. Bhaskara,

Madhu S.,

Prof. H.R. Appannaiah

Publisher

Himalaya pub