The book “Strategic Management” as per the revised syllabus of Mumbai University, to the students of Semester III of S.Y.BMS., to the teachers and the readers. This book is written according to the syllabus prescribed by the University of Mumbai.
Outstanding Features :
1. As per the guidelines of University of Mumbai
2. Simple and lucid language
3. Bird’s-eye view boxes given in the text provides a snapshot of the subject matter covered
4. Diagrammatic representation
5. Case studies with solutions
6. Case studies for self-study
7. Sufficient examples
Contents :
Unit I
1. Introduction to Business Policy and Strategic Management
2. Strategic Intent
Unit II
3. Environmental Analysis and Scanning
4. Strategies at Different Levels
Unit III
5. Strategy Making
6. Strategic Analysis, Choices and Implementation
Unit IV
7. Evaluation and Control
8. Synergy and Change Management
Case Studies
