Strategic Management activities enable businesses to capitalize on competitive opportunities worldwide. Effective managers develop tools and techniques to analyze their business environment. Appreciation of the complexities of national institutions, multiple stakeholders and fluctuating demands, helps managers allocate resources efficiently to sustain and grow their businesses. Environmental influences like politics, economics, social trends, technology, environment and laws affect business strategies. Because these influences occur on a large, global scale, their impacts can be difficult to assess, predict and handle.
The purpose of this book is to provide knowledge of strategy and its role in promoting the companies competitive advantage. This text draws from all functional areas of business and presents a solid strategic management model from a top-level strategic perspective. It is most useful for the students with backgrounds in related fields such as management, accounting, economics, finance.
A summary of the main features follows:
– Overview of strategic management
– Environmental appraisal
– Analyzing a company
