The concept of ‘Entrepreneurial Studies’ has appreciably changed in nature and content over the years. It is no longer considered an assortment of all sorts of arbitrary facts and figures to choose from. Instead, it is now increasingly becoming more of a systematic, purposeful and objective study of a wide range of disciplines, cultural variances, value systems and environment around us.
Entrepreneurial development and management has become to be recognized globally as the key to rapid and suitable economic development as well as the welfare and progress of mankind.
Contents :
1. Introduction
UNIT 1 : ENTREPRENEUR
2. The Entrepreneurial : Definitions and Concept
3. Entrepreneurial Traits, Characteristics and Skills
4. Classification of Entrepreneurs
5. Entrepreneur Vs Professional Managers
6. Women Entrepreneurs
7. Growth of Entrepreneurs
8. Nature and Importance of Entrepreneurs
9. The Entrepreneurship Culture
UNIT 2 : ENTREPRENEURSHIP
10. The Concepts of Entrepreneurship
11. Theories of Entrepreneurship
UNIT 3 : ENTREPRENEURIAL DEVELOPMENT
12. Entrepreneurship Environment
13. Entrepreneurship Development
14. Entrepreneurship Training
15. Institutions in Aid of Entrepreneurship Development
UNIT 4 : PROJECTS MANAGEMENT
16. Project : Concept and Classification
17. Search for a Business Idea
18. Project Identification
19. Project Formulation
20. Project Design and Network Analysis
21. Project Report
22. Project Appraisal
23. Factory Design and Layout
UNIT 5 : FINANCIAL ANALYSIS
24. Financial Analysis-An Input in Financial Appraisal
25. Ratio Analysis
26. Investment Process
27. Break-Even Analysis
28. Profitability Analysis
29. Social Cost-Benefit Analysis
UNIT 6 : BUDGET AND PLANNING
30. Budgetary Control
31. Planning Process
32. Applicability of the Factories Acts
UNIT 7 : SOURCES OF FINANCE
33. Sources of Development Finance
34. Project Financing
35. Institutional Finance to Entrepreneurs
36. Financial Institutions
37. Role of Consultancy Organisation
UNIT 8 : QUALITY STANDARDS
38. Standardization
39. Quality Control
UNIT 9 : MARKETING
40. Methods of Marketing
41. Marketing Channels
42. Marketing Institutions and Assistance
43. E-Commerce
44. Exploring Export Possibilities
UNIT 10 : SETTING UP A SMALL ENTERPRISE
45. Location of an Enterprise
46. Steps for Starting a Small Enterprise
47. Selection of Types of Ownership Organisation
48. Incentives and Subsidies
UNIT 11 : PROBLEMS
49. Problems of Entrepreneurship
50. Sickness in Small-scale Industries-Reasons and Remedies
UNIT 12 : PROJECT WORK
51. Project Work
52. Successful Entrepreneurs
