Business Environment
This book has been prepared in accordance with the syllabus of the MBA course of Jawaharlal Nehru Technological University, Kakinada.
Consumer Behaviour
This book is written specifically for students pursuing the subject of Consumer Behaviour, at the postgraduate level (MBA) at Jawaharlal
Cost and Management Accounting
The book has been divided into nine chapter to fully cover the syllabus of MBA, JNTU, Hyderabad. Bases on the
Human Resource Management (Text and Cases)
Intensified competition among domestic, private and public sector companies and multinational companies consequent upon globalisation along with strides in information
Marketing Management
This book, Marketing Management, addresses these issues fully. Each chapter opens with a Preview Case which will provide you some
Organisational Behaviour
Intensified competition among domestic private and public sector companies and multinational companies consequent upon globalisation along with strides in information
Production and Operations Management
We have pleasure in offering Production and Operations Management to the II Semester MBA students on JNTU Anantapur / Kakinada