Leadership Education (AP Univ)
Introduction of liberalization, globalization, and privatization during 1990s resulted in severe competition not only among business houses, but also among
Leadership Skills (Sem 1, AP Univ)
We have great pleasure in presenting the first edition “Leadership Skills” written for students of UG courses. The subject matter
Life Insurance with Practice (Sem 5, AP Univ)
We have great pleasure in presenting the first edition “Life Insurance with Practice” written for students of UG courses. The
Management Accounting (AP Univ)
The book on “Management Accounting” is tailor-made to meet the requirements of the contents of the new syllabi of B.Com.
Management Accounting and Practice (Sem 5, AP Univ)
Management Accounting is a fast growing and high value subject and all business graduates must possess knowledge of concepts, techniques
Management Process (AP Univ)
We have great pleasure in presenting the first edition “Management Process” written for students of UG courses. The subject matter
Managerial Economics (AP Uni)
This book is a textbook on CBCS syllabus prescribed course on Managerial Economics, with effect from the year 2015-16 in
Managerial Economics (Sem 1, Andhra Pradesh Univ)
We have great pleasure in presenting the first edition “Managerial Economics” written for students of UG courses. The subject matter
Marketing Management (AP Univ)
Marketing is a way of doing business and backbone of any type of organisation and its management. With increasing competition,
Marketing of Financial Services (AP Univ)
Indian marketers today are excited and are facing challenges because of technology intensive, hyper competitive global business environment prevalling in
Marketing of Services (AP Univ)
Indian marketers today are excited and are facing challenges because of technology intensive, hyper competitive global business environment prevailing in
Mechanics and Properties of Matter
Present book entitled ‘Mechanics and Properties of Matter’ has been written according to the new CBCS syllabus w.e.f.2015-16 for B.Sc.
Medium and Small Enterprises Management (AP Univ)
We have enormous fulfillment in presenting the first edition “Medium and Small Enterprises Management” written for students of UG courses.
Micro, Small and Medium Enterprises Management (Sem 4, Andhra Pradesh Univ)
We have enormous fulfillment in presenting the first edition “Micro, Small and Medium Enterprises Management” written for students of UG
Monetary Management (Sem 4, MBA, Andhra)
Monetary management is the art and science of managing the nation’s money to achieve its financial goals. This includes creating
Object Oriented Programming in JAVA (AP Univ)
Java provides a great flexibility while choosing a platform. By using Java, we can develop a code for web and
Office Secretaryship (Sem 1, Andhra Pradesh Univ)
We have great pleasure in presenting the first edition “Office Secretaryship” written for students of UG courses. The subject matter
Online Business (Sem 3, AP Univ)
We have great pleasure in presenting the first edition “Online Business” written for students of UG courses. The subject matter
Operations Management (AP Univ)
We have great pleasure in presenting the first edition “Operations Management” written for students of UG courses. The subject matter
Organisational Behaviour (AP Univ)
“As we enter the twenty-first century, the environment in which organizations operate is increasingly turbulent, rocked by forces such as