We have great pleasure in presenting First edition “Business Environment” written for students of UG courses. The related matters are written in a simple and easily understandable.
This volume is an attempt to provide the students with thorough understanding of Business Environment. We have presented the subject matter in a systematic manner with liberal use of charts and diagrams where ever necessary so as to make it interesting and sustain students’ interest.
Contents –
Unit – 1 Introduction to Business Environment
Introduction
Business Environment
Meaning of Business Environment
Types of Business Environment
Internal and External
Micro-Environment of Business
Macro-Environment of Business
Competitive Analysis of Business
Environmental Analysis
Scanning
Monitoring
Forecasting
Assessment
Limitation of Environment Analysis
Review Questions
Unit – 2 Political and Legal Environment
Introduction
Political Environment
Functions of the State
Role of Government
State Intervention in Business
Reasons for State Intervention in Business
Types of State Intervention in Business
Legal Environment
Impact of Various Laws on Indian Businesses
Review Questions
Unit – 3 Economic and Global Environment
Introduction
Economic Environment
Meaning of Economic Environment
Nature of Economic Environment
Components of the Economic Environment
Factors affecting Economic Environment
Global Environment
Meaning of Globalisation
Approaches to Globalisation
Merits of Globalisation
Demerits of Globalisation
Impact of Globalisation on Indian Businesses
Foreign Market Entry Strategies
MNCs
TNCs
Review Questions
Unit – 4 Technological Environment
Introduction
Technological Environment
Meaning of Technological Environment
Features of Technological Environment
Impact of Technological Changes on Business
Technology and Society
Technology Transfer
Meaning of Technology Transfer
Benefits of Technology Transfer
Challenges of Technology Transfer
Review Questions
Unit – 5 Demographic and Natural Environment
Introduction
Demographic Environment
Meaning of Demographic Environment
Components of Demographic Environment
Natural Environment
Meaning of Natural Environment
Features of Natural Environment
Impact of Natural Environment on Business
Review Questions
Skill Development Activities
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