The book ‘Business Research Methodology’ has been written as per Indian University Syllabus. The book covers both theoretical explanations and quantitative techniques of research required in business. The contents include chapters like defining research problem, development of research methods, research designs, problems of measurement, problems of validity, sampling techniques, qualitative and quantitative analysis, report writing etc. Chapters like case study method, survey, focus group discussion and multivariate analysis are add-ons explaining the techniques in detail, but in a simple way.
A unique feature of the book is sub-chapters “How to do”, after every chapter. It is Learning by discussion. Two research scholars ‘Jolly and Dolly’ discuss the issues in research in a sample language. Fifteen research projects contributed by research scholars from various colleges and universities are discussed and analyzed by these research scholars. It is learning by role play method.
Contents :
1. Business Research Methods
1.1 Introduction
1.2 Why Research?
1.3 Business Strategy
1.4 What Research is Not?
1.5 Methods and Methodology
1.6 Features of a Good Research
1.7 Fallacy in Research
1.8 Important Terms in Research
1.9 Steps in Research
1.10 Types of Research
1.11 How to Do?
1.12 Impact of Mobile Phone Usage on Academic Environment: A Study from Management Perspective
2. Development of Research Methodology
2.1 Induction and Deduction
2.2 Scientific Methods
2.3 Paradigm Shift
2.4 Feyerabend’s Radical Thoughts
2.5 Objectivity in Research
2.6 Ethics in Research
2.7 How to Do?
2.8 Khadi and Village Industries in North East India with Special Reference to Arunachal Pradesh: Retrospect and Prospect
3. Defining Research Problem
3.1 Problem Definition
3.2 The Literature Review
3.3 Concept Mapping
3.4 How to Do?
4. Generalization in Research
4.1 Issue of Validity
4.2 Conclusion Validity
4.3 Threats to Conclusion Validity
4.4 Internal Validity
4.5 Threats to Internal Validity
4.6 Construct Validity
4.7 Threats to Construct Validity
4.8 External Validity
4.9 Threats to External Validity
4.10 Theory of Reliability
4.11 Reliability and Validity
4.12 How to Do?
4.13 Study of Consumers’ Perceptions about Malls and Traditional Retail Outlets
5. Research Plan
5.1 Research Objectives
5.2 Research Design
5.3 Classification of Research Design
5.4 Features of a Good Design
5.5 Experimental Research
5.6 Essentials of Experimental Research
5.7 Basic Principles of Experimental Design
5.8 Formal Experimental Design
5.8.1 The Completely Randomized Design
5.8.2 Randomized Block Design
5.8.3 Latin Square Design
5.8.4 Factorial Analysis
5.9 How to Do?
6. Data Collection
6.1 Sources of Data
6.2 Sources of Secondary Data
6.3 Sources of Primary Data
6.4 Question Issues
6.4.1 Issues of Measurement and Scale
6.5 Types of Questions
6.6 Data Mining
6.7 How to Do?
6.8 Rural Indebtedness: With Special Reference to Sugar Cane Growers
7. Sampling Techniques
7.1 Sampling Terminology
7.2 Sampling Methods
7.3 Calculating a Sample Size
7.3.1 Solved Examples
7.3.2 Problems for Practice
7.4 How to Do?
7.5 Socio-Psychological Correlates with Performance of the Worker in Industry
8. Qualitative Research
8.1 The Process of Qualitative Research
8.2 Interviews
8.3 Secondary Data Analysis
8.4 Experience Survey
8.5 Focus Groups
8.6 Two-Stage Design
8.7 Descriptive Studies
8.8 Case Study
8.9 Observation Method
8.10 Other Qualitative Research Techniques
8.11 Qualitative versus Quantitative Research
8.12 Merging Qualitative and Quantitative Methodologies
8.13 How to Do?
8.14 Paving the Way for Business Quality with Integrated Business Innovations: A Case Study of VERKA
9. Quantitative Analysis
9.1 Basic Statistical Techniques
9.1.1 Solved Examples
9.1.2 Problems for Practice
9.2 Testing of Hypothesis
9.2.1 Type I and Type II Error
9.2.2 Hypothesis Testing of Proportions
9.2.3 Hypothesis Testing of Difference Between Means
9.2.3.1 Solved Examples
9.2.3.2 Problems for Practice
9.3 How to Do?
9.4 Exports of Livestock and Allied Products
9.5 Analysis of Variance
9.5.1 One-Way ANOVA
9.5.1.1 Solved Examples
9.5.2 Two-Way ANOVA
9.5.2.1 Solved Examples
9.5.3 Latin Square Design
9.5.3.1 Solved Examples
9.5.4 Factorial Design Analysis
9.5.4.1 Solved Examples
9.5.5 ANOCOVA
9.5.5.1 Solved Examples
9.5.5.2 Problems for Practice
9.6 Chi-Square Test
9.6.1 Relation Between Test Stats
9.6.2 Chi-Square
9.6.2.1 Solved Examples
9.6.3 Yates Correction
9.6.3.1 Problems for Practice
9.7 How to Do?
9.8 Human Resource Development Climate in Textiles Industries
9.9 Regression
9.9.1 Establishing a Cause-Effect Relationship
9.9.2 Linear Regression
9.9.2.1 Solved Examples
9.9.3 Degree of Freedom (Concept)
9.9.4 Use of Computer (Regression)
9.9.5 How to Find Compounded Growth Rate?
9.9.6 Multiple Regression
9.9.7 Issues in Regression
9.9.7.1 Problems for Practice
9.10 How to Do?
9.11 Variation of Output with the Variation of Anticipated and Unanticipated Money Supply in India 1950-91
9.12 Non-parametric Tests
9.12.1 Sign Tests
9.12.2 Kolmogorov-Smirnov Test
9.12.3 Run Test for Randomness
9.12.4 Mann-Whitney U Test
9.12.5 Kendall’s Coefficient of Concordance
9.12.6 Kruskal-Wallis Test (H Test)
9.12.7 Jarque-Bera Test
9.12.8 Remarks on Non-parametric Tests
9.12.8.1 Problems for Practice
9.13 How to Do?
9.14 Drivers of Shareholders’ Value
9.15 Multivariate Data Analysis –
9.15.1 Classification of Multivariate Techniques
9.15.2 Discriminant Analysis
9.15.2.1 Solved Example
9.15.3 Factor Analysis
9.15.3.1 Solved Example
9.15.4 Cluster Analysis
9.15.5 Multidimensional Scaling
9.15.5.1 Problems for Practice
9.16 How to Do?
9.17 Changes in Indian Garment Industry Due to Dismantling of Trade Quotas – An Empirical Study
10. Report Writing
10.1 Writing a Good Report
10.2 Critical Elements of a Report
10.3 Stylistic Elements
10.4 Formatting
10.5 How to Do?
11. Use of Computer Software in Data Analysis
11.1 Regression
11.2 Discriminant Analysis
11.3 Factor Analysis
11.4 Cluster Analysis
11.5 Multidimensional Scaling
12. More Sample Research Projects
12.1 A Case Study on Financial Performance of Centurion Bank and Bank of Punjab – In Pre- and Post-merger Period
12.2 Direction of Exports of Commercial Agricultural Commodities
12.3 Mini Milk Revolution: A Case of Youth Leadership for Village Economy
12.4 Rising Prices and Financial Management Practices of Urban Families in India
12.5 How to Do?
13. Appendices
13.1 Question Bank
13.2 Answers to Problems for Practice
13.3 Statistical Tables
13.4 Bibliography and References
14. Index