We have great pleasure in presenting First edition “Business Research Methodology” written for students of PG courses. The related matters are written in a simple and easily understandable.
This volume is an attempt to pro vide the students with thorough understanding of Business Research Methodology. We have presented the subject matter in a systematic manner with liberal use of charts and diagrams where ever necessary so as to make it interesting and sustain students’ interest.
Contents –
Module – 1 Introduction to Research
Introduction
Meaning of Research
Characteristics of Research
Objectives of Research
Types of Research
Methods of Research
Significance of Research
Process of Research
Approaches of Research
Criteria of Good Research
Concept of Theory Empiricism
Deductive and Inductive Theory
Research Ethics
Code of Ethics for Researchers
Research Problem in Social Sciences
Sources of Research Problem
Selection of Problem of Research
Components of Research Problem
Defining Research Problem
Evaluation of Research Problem
Review Questions
Fill in the Blanks
Multiple Choice Questions (MCQs)
Short Questions
Long Questions
Module – 2 Research Design
Introduction
Review of Literature
Need for Review of Literature
Purpose of Review of Literature
Methods of Review of Literature
Research Gap Identification
Sources of Research Papers and other Published Works
Search Engines
Use of Keywords
Systematic Review
Methods of Review of Literature
Use of Software for Review of Literature
Research Design
Meaning of Research Design
Need for Research Design
Importance of Research Design
Features of Good Research Design
Types of Research Design
Concept of Research Design
Pros of Research Design
Cons of Research Design
Qualitative Research Designs
Quantitative Research Designs
Mixed Research Designs
Qualitative Research
Sampling
Concepts of Population
Sample
Sampling Frame
Sampling Error
Sample Size
Characteristics of a Good Sample
Types of Sampling
Probability Sampling
Non-Probability Sampling
Determining Size of the Sample
Sample v/s Census
Review Questions
Fill in the Blanks
Multiple Choice Questions (MCQs)
Short Questions
Long Questions
Module – 3 Measurement Scales and Data Collection
Introduction
Scales of Measurement
Meaning of Data Measurement Scales
Types of Data Measurement Scales
Techniques of Data Scaling
Variables
Characteristics of Variables
Types of Variables
Goodness of Measurement Scales
Deciding the Scale
Development of Research Instruments
Types of Research Instruments
Questionnaires Vs. Schedules
Questionnaire Designing
Use of Technology in Development of Research Instruments
Collection of Data
Primary and Secondary Data
Collection of Primary Data
Methods of Data Collection
Field Survey
Observations
Experimentation
Identification and Selection of Respondents
Serving the Instruments
Collection of Instruments
Testing the Research Instruments
Reliability and Validity Tests
Testing the Reliability using different Techniques
Secondary Data
Sources of Secondary Data
Identification and Selection of Source
Databases as Source of Secondary Data
Review Questions
Fill in the Blanks
Multiple Choice Questions (MCQs)
Short Questions
Long Questions
Module – 4 Data Processing and Data Analysis
Introduction
Data Processing
Field Work Validation
Editing
Coding
Classification of Data
Tabulation of Data
Hypothesis
Meaning of Hypothesis
Types of Hypothesis
Steps in Testing the Hypothesis
Error in Hypothesis Testing
Type I and Type II Errors
P – Value Approach
Data Analysis
Univariate Data Analysis
Bivariate Data Analysis
Multivariate Data Analysis
Methods of Analysing Qualitative Data
Content, Thematic and Narrative Analysis
Parametric Tests:
One Sample z test
Two Samples z test
One Sample t test
Two Samples t test
Paired Sample t test
Non-Parametric Tests
Chi-square Test
Mann Whitney U Test
Wilcoxon Signed Rank Test
Software’s for Data Analysis
Testing the Significance of Results
Review Questions
Fill in the Blanks
Multiple Choice Questions (MCQs)
Short Questions
Long Questions
Module – 5 Report Writing
Introduction
Report Writing
Concept
Process
Types of Reports
Footnotes
Endnotes
Reference List and Bibliography
Use of Citations and References
MLA Style
APA Style
Chicago
Reference Management
Mendeley
Zotero
EndNote
Citavi
Papers
Paperpile
JabRef
CiteULike
Index
Types of Index
Metrics
Types of Metrics
Plagiarism
Meaning of Plagiarism
Types of Plagiarism
Software for Detection of Plagiarism
Research Publications
Review Questions
Fill in the Blanks
Multiple Choice Questions (MCQs)
Short Questions
Long Questions
