We have great pleasure in presenting First edition “Business Research Methods” written for students of PG courses. The related matters are written in a simple and easily understandable.
This volume is an attempt to provide the students with thorough understanding of Business Research Methods. We have presented the subject matter in a systematic manner with liberal use of charts and diagrams where ever necessary so as to make it interesting and sustain students’ interest.
Contents –
Module – 1 Introduction to Business Research
Introduction
Business Research
Nature of Business Research
Role of Business Research
Types of Research
Purpose of Research
Process of Research
Outcome of Research
Nature of Research on Action and Logic
Theory Building
Constructs
Propositions
Variables
Hypotheses
Features of a Good Research Study
Role of the Internet in Research
Review Questions
Module – 2 Research Problem, Hypothesis & Design
Introduction
Research Problem
Identification of Research Problem
Selection of Research Problem
Definition of Research Problem
Criteria for Identifying the Problem
Sources for Identifying the Problem
Hypothesis
Characteristics of a Good Hypothesis
Types of Hypotheses and Testing
Research Design
Meaning of Research Design
Need for Research Design
Dimensions of Research Design
Types of Research Design
Inductive Research Design
Deductive Research Design
Exploratory Research Design
Descriptive Research Design
Causal Research Design
Experimental Research Design
Review Questions
Module – 3 Data Collection & Measurement
Introduction
Data Collection
Primary Data
Survey Methods
Observations
Focus Groups
Personal Interviews
Projective Techniques
Secondary Data
Sources of Secondary Data
Evaluation of Secondary Data
Benefits of Secondary Data
Drawbacks of Secondary Data
Measurement Scales
Nominal Scales
Ordinal Scales
Interval Scales
Ratio Scales
Comparative vs. Non-Comparative
Single vs. Multi-item Scales
Questionnaire Design
Process of Questionnaire Design
Pilot Test
Reliability (Cronbach’s Alpha)
Validity
Interview Schedule
Measurement Criteria
Review Questions
Module – 4 Sampling & Data Preparation
Introduction
Sampling
Concept of Population
Sampling Frame
Sample Unit
Sample Size
Methods of Sampling
Probability vs. Non-Probability Sampling
Characteristics of a Good Sample
Sampling Errors
Sampling vs. Non-Sampling Errors
Data Preparation
Editing
Coding
Classification
Tabulation
Field Validation
Data Transformation
Content Analysis
Review Questions
Module – 5 Data Analysis & Research Reporting
Introduction
Data Analysis
One-Tailed vs. Two-Tailed Tests
Standard Error
Hypothesis Testing
Null and Alternative Hypothesis
Type I and Type II Error
Critical Region
Degrees of Freedom
Inferential Statistics
Report Writing
Types of Research Reports
Report Format
Communication Models
Data Visualisation
Presentation Report
Documentation and Referencing (APA Style)
Chicago Style
Turabian Style
Research Briefing
Oral Presentation
Reports on the Internet
Digital Submission
Review Questions
Module – 6 Practical Applications in Business Research
Identify a Practical Business Problem
Framing Hypothesis for the same
Design a Questionnaire
Draft the same by Using Google Form
Simulate Primary and Secondary Data Collection
Inferential Statistics by using Excel Data Analysis Function / SPSS / Jamovi Software Management of AI Driven Research
Tools for both Qualitative and Quantitative Analysis
A Research Report should be Prepared in APA Format and Findings should be Presented.
A viva-voce Should be Conducted by the Faculty on Research Concepts
