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Communication Skills (Sem 1, MMS)

This book explains the concepts of communication, the principle that make messages effective, and gives examples to show how the principles are applied. It provides exercises and questions for practice. Examples and illustrations have been taken from classrooms where students and practitioners of management contribute their ideas.

Book Content of Communication Skills
  1. Concept of Communication
  2. Communication Structure in Organisations
  3. Barriers and Gateways to Communication
  4. Communication Skills
  5. Non-verbal Communication
  6. Written Communication
  7. Seven Cs of Effective Communication
  8. Punctuation and Numerals
  9. Appearance and Layout of Business Letters
  10. Types of Letters
  11. Memos and Emails
  12. Report-Types and Structure
  13. Writing Business Reports
  14. Oral Communication
  15. Presentation Skills
  16. Interviews
  17. Group Discussion
  18. Meetings
  19. Negotiating Skills
  20. Impact of Communication Technology on Business Communication
  21. Media Management
  22. International Communication for Global Business
ISBN

Year of publication

2010

Edition

First

Pages

310

Book Code

Type

Author

S.M. Rai,

Urmila Rai

Publisher

Himalaya pub