We have great pleasure in presenting First edition “Digital Entrepreneurship” written for students of UG courses. The related matters are written in a simple and easily understandable.
This volume is an attempt to pro vide the students with thorough understanding of Digital Entrepreneurship. We have presented the subject matter in a systematic manner with liberal use of charts and diagrams where ever necessary so as to make it interesting and sustain students’ interest.
Contents –
Module – 1 Introduction to Digital Entrepreneurship
Introduction
Digital Entrepreneurship
Meaning of Digital Entrepreneurship
Definitions of Digital Entrepreneurship
Objectives of Digital Entrepreneurship
Digital Business
Features of Digital Business
Traditional Business
Evolution from Traditional to Digital Business
Startup Ecosystem
Components of a Startup Ecosystem
Digital Ventures
Functions of Digital Ventures
Digital Economy
Role in Digital Economy
Digital Business Planning
Steps of Digital Business Planning
Digital Business Models
Types of Digital Business Models
E-commerce Model in Digital Business
Subscription Model in Digital Business
Factors Affecting Digital Ventures
Case Studies
Key Words
Review Questions
Module – 2 Digital Business Models & E-Commerce
Introduction
Digital Business Models
Principles of Digital Business Models
Types Digital Business Models
B2B Digital Business Model
B2C Digital Business Model
C2C Digital Business Model
SaaS Digital Business Model
Subscription Model
Freemium Model in Digital Business
Revenue Streams
Types of Revenue Streams
Ads Revenue
Types of Ad Revenue Models
Affiliate Revenue
Challenges of Affiliate Revenue
Types of Affiliate Revenue Models
Pay-Per-Lead (PPL)
Pay-Per-Click (PPC)
Subscriptions Revenue
Platform Models
Amazon
Uber
Swiggy
Lean Startup Methodology
Lean Startup Process
Minimum Viable Product (MVP)
Benefits of Minimum Viable Product (MVP)
E-Commerce Future
Valuation of Digital Marketplaces
Customer Acquisition Cost
Customer Lifetime Value
Case Studies
Key Words
Review Questions
Module – 3 Digital Marketing & Growth Strategies
Introduction
Digital Marketing
Benefits of Digital Marketing
Tools of Digital Marketing
SEO
SEM
Social Media Marketing
Email Marketing
Influencer Marketing
Growth Hacking
Payment Gateways and Logistics
Customer Retention
Importance of Customer Retention
Strategies for Customer Retention
Viral Campaign
Viral Campaign Case Studies
Metrics in Digital Marketing
Click-Through Rate (CTR)
Conversion Rates
Return on Investment (ROI)
Digital Marketing Funnel
Ad Budget
Challenges of Ad Budgets
Case Studies
Key Words
Review Questions
Module – 4 Funding & Legal Framework
Introduction
Funding Sources
Common Funding Sources
Bootstrapping
Angel Investors
Venture Capital
Crowdfunding
Business Pitching
Elevator Pitch
Components of an Elevator Pitch
Business Plan
Purpose of a Business Plan
Legal Compliances
Intellectual Property
Contract Management
Stages of Contract Management
Startup Failure Case Studies
Case Studies
Key Words
Review Questions
Module – 5 Emerging Trends & Applications
Introduction
Emerging Trends
Artificial Inteligence (AI)
Blockchain
IoT in Entrepreneurship
Gig Economy
Freelancing
Cybersecurity Risks
Types of Cybersecurity Risks
Phishing
Data Breaches
Causes of Data Breaches
Future of Digital Entrepreneurship in India
Case Studies
Key Words
Review Questions
Skill Development Activities
1. Prepare a one-page digital business idea summary.
2. Design a lean canvas model for an e-commerce startup.
3. Create a mock social media marketing campaign.
4. Develop a 60-second elevator pitch for a startup idea.
5. Prepare a cybersecurity checklist for digital businesses.