We have great pleasure in presenting First edition “Digital Entrepreneurship” written for students of UG courses. The related matters are written in a simple and easily understandable.
This volume is an attempt to provide the students with thorough understanding of Digital Entrepreneurship. We have presented the subject matter in a systematic manner with liberal use of charts and diagrams where ever necessary so as to make it interesting and sustain students’ interest.
Contents –
Module – 1 Introduction to Digital Entrepreneurship
Introduction
Meaning of Digital Entrepreneurship
Evolution from Traditional to Digital Business
Objectives of Digital Entrepreneurship
Startup Ecosystem
Meaning of Startup
Definition of Startup
Functions of Digital Ventures
Role in Digital Economy
Digital Business Planning Steps
Principles of Digital Business Models
Factors Affecting Digital Ventures
(Regulatory, Technological, Market)
Review Questions
Module – 2 Digital Business Models & E-Commerce
Introduction
Meaning of Digital Business Models
Types of Digital Business Models
B2B
B2C
C2C
SaaS
Subscription
Freemium
Revenue Streams
Ads
Affiliate
Subscriptions
Platform Models (Amazon, Uber, Swiggy)
Lean Startup Methodology
Minimum Viable Product (MVP)
E-Commerce Future
Valuation of Digital Marketplaces
Customer Acquisition Cost vs Lifetime Value Problems
Review Questions
Module – 3 Digital Marketing & Growth Strategies
Introduction
Meaning of Digital Marketing
Tools
SEO
SEM
Social Media
Email
Influencer Marketing
Growth Hacking
Payment Gateways and Logistics
Customer Retention
Viral Campaign Case Studies
Metrics (CTR, Conversion Rates, ROI)
Digital Marketing Funnel
Challenges of Ad Budget
Review Questions
Module – 4 Funding & Legal Framework
Introduction
Funding Sources
(Bootstrapping, Angel Investors, VC, Crowdfunding)
Business Pitching
(Elevator Pitch, Business Plan)
Legal Compliances
(GST, IT Act 2000, Data Privacy)
Intellectual Property
(Trademarks, Copy Rights, Patents)
Contract Management
Startup Failure Case Studies
Review Questions
Module – 5 Emerging Trends & Applications
Introduction
Emerging Trends – AI
Blockchain
IoT in Entrepreneurship
Gig Economy
Freelancing
Cybersecurity Risks (Phishing, Data Breaches)
Future of Digital Entrepreneurship in India
Review Questions
