The first six chapters of this Case Book, were written, from the perspective, of an Entrepreneurial Management Teacher.
This Case Book, sees the growth of a social science academic, from a study of Managerial Approaches to entrepreneurship to the Socio-behavioral Study of an Entrepreneurial Organisation. This development, of the author as an academic, corresponded to the development of Hearty Mart as a business venture.
Contents :
1. Introduction
2. Entrepreneur Speak
3. Identifying and Recognizing Opportunities
4. Feasibility Analysis
5. Industry and Competitor Analysis
6. Developing an Effective Business Model
7. Hearty Mart as a Community Organisation
8. Conclusion
