International Business (Sem 6, BBA, NEP)

We have great pleasure in presenting First edition “International Business” written for students of UG courses. The related matters are written in a simple and easily understandable.

This volume is an attempt to provide the students with thorough understanding of International Business. We have presented the subject matter in a systematic manner with liberal use of charts and diagrams where ever necessary so as to make it interesting and sustain students’ interest.

Contents –

1 Introduction to International Business
2 International Business Environment
3 Globalization
4 Organizations Supporting International Business
5 International Operations Management
Skill Development Activities