We have great pleasure in presenting First edition “International Business” written for students of UG courses. The related matters are written in a simple and easily understandable.
This volume is an attempt to provide the students with thorough understanding of International Business. We have presented the subject matter in a systematic manner with liberal use of charts and diagrams where ever necessary so as to make it interesting and sustain students’ interest.
Contents –
1. Introduction to International Business
2. Modes of Entering International Business
3. Globalization
4. International Marketing Intelligence
5. International Finance and Documentation
