We have great pleasure in presenting First edition “International Marketing Management” written for students of UG courses. The related matters are written in a simple and easily understandable.
This volume is an attempt to provide the students with thorough understanding of International Marketing Management. We have presented the subject matter in a systematic manner with liberal use of charts and diagrams where ever necessary so as to make it interesting and sustain students’ interest.
Contents –
Unit – 1 International Marketing
Introduction
Meaning of International Marketing
Reasons of International Marketing
Motives for International Marketing
International Marketing Decisions
Scope of Marketing Indian Products Abroad
Review Questions
Unit – 2 Nature and Scope of International Marketing
Introduction
Features of International Marketing
Need for International Trade
International Marketing Environment
The Basis of International Trade
Theory of Comparative Cost
Modern Theories
Tariff and Non-Tariff Barriers
WTO
Impacts of WTO
International Marketing Intelligence
Requirement and Sources of Information’s, Systems
Marketing Research
Problems in International Marketing Research
Review Questions
Unit – 3 Feature of International Marketing
Introduction
Special Features of International Marketing
Identifying Foreign Market Product Scanning for
Exports Export Distribution
Channels Packaging
Overseas Market Research Pricing
Review Questions
Unit – 4 International Product Decisions and Pricing
Introduction
International Product Decisions Product
Product Mix
Branding
Packaging Labelling
Product Communication Strategies Exporters Cost
Pricing
Objectives of Pricing
Methods of Pricing
Approaches of Pricing
Steps of Pricing
Transfer Pricing
Dumping
Information Requirements for Pricing
Review Questions
Unit – 5 International Distribution and Promotion
Introduction
International Channels System
Direct Exports
Indirect Exports
Distributions Strategies
International Logistics
Marketing Environment
Promotion Strategy
International Marketing Communication Mix
Export Promotion Organization Trade Fair and Exhibitions
Problems in International Marketing
Review Questions
