We have gr eat pleasure in presenting First edition “Managerial Communication” written for students of UG courses. The related matters are written in a simple and easily understandable.
This volume is an attempt to pro vide the students with thorough understanding of Managerial Communication. We have presented the subject matter in a systematic manner with liberal use of charts and diagrams where ever necessary so as to make it interesting and sustain students’ interest.
Contents –
Module – 1 Introduction to Communication
Introduction
Meaning of Communication
Definition of Communication
Role of Communication
Classification of Communication
Purpose of Communication
Communication Process
Characteristics of Successful Communication
Importance of Communication in Management
Communication Structure in Organization
Communication in Conflict Resolution
Communication in Crisis
Communication and Negotiation
Communication in a Cross-cultural Setting
Barriers to Communication
Review Questions
Module – 2 Oral Communication
Introduction
Oral Communication
Meaning of Oral Communication
Principles of Successful Oral Communication
Barriers to Oral Communication
Conversation Control
Reflection and Empathy
Two Sides of effective Oral Communication
Modes of Oral Communication
Effectiveness of Oral Communication
Listening as a Communication Skill
Approaches to Listening
How to be a better Listener
Process of Listening
Nonverbal Communication
Meaning of Nonverbal Communication
Classification of Nonverbal Communication
Review Questions
Module – 3 Written Communication
Introduction
Written Communication
Purpose of Writing
Clarity in Writing
Principles of Effective Writing
Approaching the Writing Process Systematically
The 3X3 Writing Process for Business Communication Pre writing
Writing
Revising
Audience Analysis
Writing Positive
Neutral
Persuasive and Bad-news Messages
Types of Written Communication in Business
Business Letters
Types of Business Letters
Writing Routine
Persuasive Letters
Positive Messages Writing
Negative Messages Writing
Employee Reviews
Recommendation Letters
Thank You Letters
Review Questions
Module – 4 Business Reports
Introduction
Business Reports
Purpose of Reports
Kinds of Reports
Objectives of Reports
Organization & Preparing Reports
Short and Long Reports Writing Proposals
Structure & Preparation
Writing Memos
Media Management
The Press Release
Press Conference
Media Interviews
Group Communication
Meetings
Planning Meetings
Objectives of Meetings
Participants
Timing
Venue of Meetings
Meeting Documentation
Notice
Agenda
Resolution
Minutes
Review Questions
Module – 5 Case Method of Learning and Employment Communication
Introduction
Case Method of Learning
Understanding the Case Method of Learning
Different Types of Cases
Overcoming the Difficulties of the Case Method
Reading a Case Properly
Case Analysis Approaches
Analyzing the Case
Dos and Don‘ts for Case Preparation
Employment Communication
Writing CVs
Group Discussion
Interview Skills
Impact of Technological Advancement on
Business Communication
Technology-enabled Communication
Communication Networks
Intranet
Internet
E-Mails
SMS
Teleconferencing
Videoconferencing
Review Questions
Module – 6 Presentation and Negotiation skills, Negotiation Skills and Etiquette Advantage in Managerial Communication
Introduction
Presentation and Negotiation Skills
Presentation
What is a Presentation
Elements of Presentation
Designing & Delivering Business Presentations
Advanced Visual Support for Managers
Negotiation Skills
Definition of Negotiation
Nature of Negotiation
Need for Negotiation
Factors affecting Negotiation
Stages of Negotiation Process
Negotiation Strategies
Etiquette Advantage in Managerial Communication
Meaning of Etiquette
Types of Etiquette
Advantages of Etiquette
Review Questions
