We have great pleasure in presenting the first edition “Marketing Management” written for students of UG courses. The subject matter is written in a simple and easily understandable language with sufficient support from real business world information.
The language of the book is simple and the coverage of various unit is exhaustive with examples. This work is prepared as a basic material for the learners to know fully about marketing management. This title “Marketing Management” provides students an opportunity to develop the skills necessary to meet the challenges.
Contents –
Module 1 – Marketing Management
Module 2 – Product Mix
Module 3 – Price Mix
Module 4 – Physical Distribution Mix
Module 5 – Recent Trends in Marketing
