Research Methodology

We have great pleasure in presenting the first edition “Research Methodology” written for students of UG and PG courses. The subject matter is written in a simple and easily understandable language with sufficient support from real information.

The language of the book is simple and the coverage of various unit is exhaustive with examples. This work is prepared as a basic material for the learners to know fully about Research Methodology. We have tried to make the book very useful for the students but still we will thankfully solicit and incorporate the suggestions of our readers. This title “Research Methodology” provides them an opportunity to develop the skills necessary to meet the challenges.

Contents –

1. Business Research
2. Business Research Design
3. Sampling
4. Data Collection
5. Data Analysis and Report Writing