We have great pleasure in presenting First edition “Research Methodology” written for students of UG courses. The related matters are written in a simple and easily understandable.
This volume is an attempt to provide the students with thorough understanding of Research Methodology. We have presented the subject matter in a systematic manner with liberal use of charts and diagrams where ever necessary so as to make it interesting and sustain students’ interest.
Contents –
Unit – 1 Introduction to Business Research
Introduction
Meaning of Research
Purpose of Research
Scientific Method of Research
Types of Research
Scope of Business Research
Review of Literature
Need for Review of Literature
Purpose of Review of Literature
Notes Taking
Review Questions
Unit – 2 Research Design
Introduction
Selection and Formulation of a Research Problem
Formulation of Hypothesis
Operational Definition of Concepts
Sampling Techniques
Research Design
Meaning of Research Design
Nature of Research Design
Process of Preparation
Components of Research Design
Review Questions
Unit – 3 Data Collection and Processing
Introduction
Data
Sources of Data
Methods of Collection
Observation
Interviewing
Mailing
Tools for Collection Data
Interview Schedule
Interview Guide
Questionnaire
Rating Scale
Socio-metric
Check List
Pre-testing of Tools
Pilot Study
Processing of Data
Checking
Editing
Coding
Transcription
Tabulation
Preparation of Tables
Graphical Representation
Review Questions
Unit – 4 Tools for Data Analysis
Introduction
Statistical Techniques
Descriptive Statistics
Mean
Median
Mode
Standard Deviation
Mean Deviation
Quartile Deviation
Inferential Statistics
T-test
Chi-square Test
ANOVA
Regression Analysis
Data Analysis
Tools for Social Science Research
Python
R
SPSS
Tableau
Excel
Review Questions
Unit – 5 Research Reports
Introduction
Research Reports
Characteristics of Good Research Report
Types of Reports
Style of Report Writing
Steps in Drafting the Report
Review Questions
Skill Development Activities